History of Creed

A Royal History

The House of Creed is an authentic, luxury perfume house dedicated to the creation of highly original, artisan fragrances for men and women, made from the finest perfume ingredients the world has to offer.

Where The Creed Story Starts

This unique story began in 1760 when a pair of scented leather gloves were delivered to King George III by a new London tailoring company. Founded by James Henry Creed in the same year as the young King’s accession, The House of Creed started its journey as an exquisite tailor based in Mayfair, London.

Since then, Creed has gone on to create some of the finest garments and fragrances for the discerning and the discriminating for over 260 years, shifting from its tailoring heritage into one of the world’s leading niche perfume houses.

Discover the History of Creed

"My father always encouraged me not only to study but also to experiment. Perfumes, fabrics, paint – it all still interests me today. I’m not someone who can stay in his lab, not going anywhere."

Olivier Creed


Modern Perfume Celebrating Rich Heritage

Today, Creed travels extensively to source, research, inspect and commission the finest materials from around the globe. Rose from Bulgaria, Turkey and Morocco, Florentine Iris, Calabrian bergamot, Haitian vetiver, Bourbon vanilla, Italian jasmine and the finest ambergris notes are just a few of the signature ingredients found in Creed fragrances.

Learn about the art of Millésime

Today, Creed travels extensively to source, research, inspect and commission the finest materials from around the globe. Rose from Bulgaria, Turkey and Morocco, Florentine Iris, Calabrian bergamot, Haitian vetiver, Bourbon vanilla, Italian jasmine and the finest ambergris notes are just a few of the signature ingredients found in Creed fragrances. These are just a few of the treasures in the Creed laboratory. Still based at Paris, with a factory at Fontainebleau, Creed manufactures many of its own essences using a traditional technique – a process now abandoned by most as too costly but which sets the Creed fragrances apart from some of their modern counterparts.

The high quality natural raw ingredients are still weighed out, mixed and macerated by hand. The process is labour intensive but Creed is driven by artistry and perfection.